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A comedy series follows the day by day movement of Ted Lasso, a US football trainer that has no experience that heads to train the British football crew before an important league.
The major drawback of Ted Lasso, though, is a different kind of success metric, one that's less about being an adaptation of an advertisement and more about being a premise imported straight from 2013.
It is admittedly more likely to produce a smirk than a belly laugh, but, as with a lot of American sitcoms, the charm offensive begets the need for an onslaught of top-tier jokes.
As a sports show, the football is that classic underdog story; but as a comedy, it's a genuinely exciting and successful show that boasts a fantastic cast and a message of hope.
Ted Lasso isn't merely a goofy sitcom. It is an ambassador, on a mission to present America and Americans - at a time when public opinion of both is waning - as a misunderstood nation and people, deserving of a second chance.
Lasso's good-humored, unflinchingly honest and polite character appeals as a type we don't often see in a single-camera comedy in the post-anti-hero TV series era.
Even if the show's ability to capture on-field action is a little hit-or-miss, by the end of 10 episodes, I was getting misty over the team's results and over the journeys of several characters.
One of the joys of the first season of "Ted Lasso" is to watch it become more than a one-joke, one-man piece, and it feels like that growth will continue if Apple TV+ doesn't consign this team to relegation.