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Ten impossibly fast episodes fly by without them saying anything profound, even in relation to the political eras they occupy, but manage to keep us invested in the lives of two small-town women who are just trying to get by.
Firefly Lane, the latest in this pumpkin spice television universe, practically comes with its own set of blankets and wine glasses... It is soapy, silly and goes down easy.
While Heigl is the star of the show, flouncing, slinking and barnstorming to order, the emphasis lies with underdog Kate, in a subtle and winning performance from Sarah Chalke.
The dramatic beats of Firefly Lane simply aren't made for binge watching. Its twists and turns need time to settle. Viewers need time to ruminate over the cliffhangers and try to unravel the long-gestating mysteries.
Despite its many parallels to tearjerkers past, Firefly Lane loses out on much of its potential emotional resonance by getting lost in its own narrative trickery.
Chalke and especially Heigl are smart and charismatic enough performers to inject some life into the proceedings and at least make it watchable. But too much of Firefly Lane seems to be going in circles.