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The series centers on Sam and Tim, best friends and fledgling ad men who make low budget commercials in Detroit. But the two best friends, much like the city in which they live, aspire to achieve great things.
Robinson and Richardson are funny guys (or they ought to be based on their backgrounds), but in this case, we're not buying what they do, and we're not entirely sure why they did it.
Richardson and Robinson make for likable leads and Detroiters is savvy and funny in many ways, but what really made it work for me was the admirable affection that comes from its love for Detroit.
This entertaining workplace comedy features lots of funny moments thanks to some good timing and solid editing. The jokes have a bit of edge, but not enough to take away from the lighthearted nature of the show.
Through a combination of good-natured goofiness, hyper-repetition, and a wide array of genuinely funny performances, Detroiters endears itself to the viewer quickly and steadfastly.
There's a little something for everybody in this anti-Mad Men show, where friendship trumps business, the clients couldn't be smaller, and the setting is proudly unglamorous.
Detroiters goes for the most stupid option. It's an approach that works for the most part, with the ridiculousness adding up to create a show that's lovably chaotic.
Richardson and Robinson's laid back approach to rolling out comedy - and especially the former's addictively amiable nature - makes for consistent chuckles that can develop into hearty guffaws.