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Home bakers with a terrible track record take a crack at re- creating edible masterpieces for a $10,000 prize. It's part reality contest, part hot mess.
Thankfully, comic host Nicole Byer is no Paul Hollywood from The Great British Bake-Off. She's not channeling the Julia Child of impressive beef bourguignon, but the Julia who dropped a potato pancake and scooped it back into the pan.
By refusing to take its competition, challenges, or contestants too seriously, Nailed It! created a sweet and stupendously fun show that'll lift even the darkest mood. It's wonderful, weird and warm.
I instantly fell in love with the tone of the show and how fun it was - I loved that all of the contestants had a genuine passion for baking but none of the skill that came with it.
It's the type of harmless fun many viewers are craving these days. The judges are kind, not cruel, and the glory in Nailed It! is in the effort, not necessarily the achievement. Definitely not the achievement.
The setup isn't particularly cruel like so many other cooking competitions -- though the replications are surely difficult, chances to succeed are baked into the formula.
Nailed It is the perfect baking competition for these United States of America: a country that's one giant experiment that is sometimes f****d up beyond all recognition, and has no hope of perfection. But we go out there and try anyway.