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Through a chain of energizing events, this game-show introduces a challenge of a new kind. There are ten designers who take an interest at the competition. Every single one of them needs to give a valiant effort to win every one of the challenges and get the last prize, an extraordinary design contract.
Perhaps the show would have proved popular, too, years ago when rudeness was all the rage. These days, we like our reality contests to have soft edges and lots of group hugs. Roll on Bake Off.
There is a wholesomeness to this show that illustrates that you can moderate language and behaviour yet still have a decent competition conducted in a civilised way.