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A horror movie junkie (Lucas Neff) and his friends sign a contract with a company that promises to bring customers' nightmares to life. But when his customized scare seemingly begins, he and his friends must decide if this company is there to scare them or make them pawns in their own sick game.
this meta-horror... nails the contradictory mindset of the horror viewer, while hilariously double-, triple- and quadruple-bluffing the reality effects that lovers of scary movies crave to give their horror 'edge'.
By my count, the film manages at least five ties to wrench the audience from one false sense of certainty to another, but by number three, you just don't care anymore. In this case, familiarity just breeds tedium.
Director Vincent Masciale clearly scored one great location (the fancy house), and uses it to its maximum potential, which is the dream of all budding auteurs. Yet he fails to make it look all that interesting.
Ultimately, the irony here is that Fear, Inc. is about a horror fan wanting to feel something, anything, yet doesn't offer this courtesy to its viewers.