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The movie is a past to present fully authorized documentary in which filmmaker Matthew Miele examines how Tiffany & Co. evolved from a simple jewelry store to a global phenomenon.
Miele struggles to construct an argument proving Tiffany & Co.'s continued importance to anyone but the super-rich in part because he fails to provide a coherent narrative arc.
We hear how great the store is, how important its status as an arbiter of taste among the wealthy and, occasionally, there's a little dig here and there.
...a display of highly offensive conspicuous consumption by some snooty ladies who wear their privilege at the end of their stuck up noses. Frankly, until the last ten minutes I had a hard time staying awake.
Director Matthew Miele brings a pinch of irony and conflict to this gorgeous waft through the perfumed and bejewelled halls of the world's most famous jewellery store in New York.
Fizzily sketches the history of the centuries-old brand, its unique place in the social and cultural stratosphere, and the elite world of its flagship emporium, located on Manhattan's Fifth Avenue since 1940.