Coca Xie is a Chinese-born television personality, host, and producer. She is the founder and Chief Executive Officer of China Entertainment, a company she started at the age of 24. For the past six years she has been living in the states: 2 years in Indiana, 1 year in New York City, and 3 years in Los Angeles. Xie is the first Chinese producer and...
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Coca Xie is a Chinese-born television personality, host, and producer. She is the founder and Chief Executive Officer of China Entertainment, a company she started at the age of 24. For the past six years she has been living in the states: 2 years in Indiana, 1 year in New York City, and 3 years in Los Angeles. Xie is the first Chinese producer and host to work in a major American news organization (The Wrap). She is also fluent in Mandarin and English.Xie has worked many Red Carpets. She has been a red carpet journalist at five major award shows in Hollywood including: Nickelodeon Kids' Choice Awards (2014), Music Video Awards (2014), Hollywood Film Awards (2014), American Music Awards (2014, 2015),Billboard Music Awards (2014, 2015, 2016). Xie focused on interviewing stars about China-related questions in order to bring Chinese fans into Hollywood. Most notably, she hosted a ceremony for the Hollywood Walk of Fame honoring the famous Chinese director Feng Xiaogang.In 2015, Xie founded her own company China Entertainment. The mission statement of China Entertainment is "to bridge the gap between China and America through the power of entertainment", bringing Chinese fans closer to the happenings of Hollywood as well as bringing the Hollywood stars closer to a new, massive and often complex market.China Entertainment has recently developed the reality show 'Hollywood Says', which was released on the U.S. and Chinese platforms. Meanwhile, the show was also responsible for promoting Hollywood movies and animations in the Chinese market. The company's recent projects with clients include advertising and inviting celebrities to perform for the 2017 and 2018 CCTV-6 New Year's Eve Gala, photographing and hosting the '2017 Chinese Spring Festival Gala' as well as the '89th and 90th Academy Awards Red Carpet Live Broadcast' for Mango TV, and advertising overseas for the documentary 'Charm of China', filmed by the Ministry of Science and Technology of the Government of the People's Republic of China, aimed at introducing cultural customs of Chinese ethnic minorities. China Entertainment also participated in producing Sina Weibo's China-U.S. Internet Celebrity Summit. The company produced the advertisement for the debut of Huawei Mate9 in Tmall for the U.S. market, and also organized the 2017 Gold Annual Summit. China Entertainment also worked with Tencent Games to produce "Moonlight Blade" 's cooperation with the 2018 New York Fashion Week, and is now working with NASA on its space program with Tencent.
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