Allison Schult, Principal and founder of Mile Marker 630, is a proven creative sales and marketing strategist with nearly 15 years in travel and tourism. Schult most recently served as the as the Vice President of Sales & Marketing for Visit Tucson. During her seven-year tenure, Schult led the strategic development and tactical execution of Visit Tucson's research-driven marketing program that led to consecutive year-over-year growth in visitation and visitor spending. Schult's most impactful accomplishments include: spearheading and deploying Visit Tucson's successful "Free Yourself" rebranding initiative; creating innovative product placement opportunities in film, music and entertainment to inspire new audiences to visit; and initiating collaborative partnerships with celebrity influencers to drive double-digit increases in visitor demand. She's a results-oriented marketing professional driving impact through combining data intelligence, consumer behavior and creative engagement.Schult founded Mile Marker 630 as an intermediary agency to create dynamic marketing solutions for destinations through the combination of custom research, targeted audience insights and collaborative partnerships with top brands outside the travel vertical to engage and inspire first-time visitors. Schult is currently consulting with MMGY Global, Learfield Sports, and Flip.to. Show less «