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Carpenter's primary objective was to make a tough action flick, which he does; it fits snugly into his filmography's subset of urban mayhem movies (alongside 'Escape from New York,' 'Assault on Precinct 13,' and parts of 'Big Trouble in Little China').
John Carpenter's They Live has cult favorite written all over it, and part of the reason is the way it regenerates the cheap, juicy, surprisingly potent sci-fi of the 1950s.
The joke is in the material; the idea itself is funny and daring. And some time soon, They Live suggests, with grim, knowing wink, the joke may be on us.
Behold the message as articulated by John Carpenter's sublime sci-fi opus: "I'm giving you a choice: Either put on these glasses, or start eating that trashcan."