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The movie follows two hilariously crooked concert producers who'll do anything for a fast buck. But they get in over their heads when trying to organize a concert headlined by rapper Young Jeezy.
Ice Cube and Mike Epps' much-delayed fourth screen teaming has to be a landmark of some sorts in how a company's complete lack of concern for its own product could not be more brazenly apparent.
Humorless feature film that aspires toward a comedic pitch that should've never been placed in the hands of Ice Cube. Mike Epps, sure. But Cube is best bewildered, not fitted for clown shoes.
It's a tailor-made role for Cube -- not surprising, considering he wrote the script -- and he plays it with his familiar mix of brash-talking bluster and brow-knitting frustration.