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As the new program director of Mad TV, it is your job to find programming for the station as well as maintain a decent audience in order for the station to function. Betty, who is more into cultural programs, is your love interest. Her love for you will grow or decline depending on how many cultural programs you decide to show. Advertisements are meant to be paired with certain categories of movies or show. If you pair them successfully, then you will earn more money to fund the station and gain viewers. If you pair them incorrectly, you will lose money and viewers. You are in direct competition with other stations for viewers as well as Betty's love. If you visit the boss to quit, the game resets and players start from the beginning.