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Teenage songwriter Jerrica Benton catapults from underground video sensation to global superstar, after her sister Kimber puts a video on Youtube of her singing. Jerrica and her three sisters begin a journey of discovering that some gifts are too special to keep hidden, so they rock their way to the big screen.
This live action dud is basically what you imagine a bargain-basement Star is Born would be like if it was directed by the chap who did a Step Up sequel, a horror producer and Justin Bieber's manager.
Overall Jem and the Holograms is a confused mess that will leave previous fans of the show isolated by its insistence on being 'hip' and 'with it', while newer audiences are unlikely to appreciate its premise in a post-Hannah Montana world.
Hardcore fans won't find much of the Jem they loved under the movie's achingly hip millennial trappings, while young newcomers will be left wondering what a robot has to do with a rock band.
One forgets tweens have choir practice and like to unabashedly break out into song. They think this is normal. It's very cute. Bad for dads; I give 'Jem' three tween stars.
What it lacks in humor it makes up for in sheer weirdness -- it's a master class in How Did This Get Made? It feels focus-grouped to within an inch of its life, but it's so strange that it's impossible to imagine what process led us here.
Not being part of the generation that watched the show, I can't vouch for its merits. But it's safe to say that it must be miles ahead of this wan, bloated screen version which forgoes the original's sci-fi and thriller aspects.