David Matthews joined the AFL in 1998 after previously working with the Geelong Football League and the Victorian Country Football League. He was AFL Auskick and Participation Manager for five years before being appointed to the AFL Executive as General Manager of Game Development in 2004. In 2010, he was appointed as AFL General Manager, National and International Development, based in Sydney and played a leading role in the early stages of the GIANTS' development, including the signing of Kevin Sheedy as senior coach, the recruitment of Queensland and Australian rugby league representative Israel Folau and the appointment of Graeme Allan as General Manager of Football Operations. He was appointed GWS CEO in 2012. Show less «