[on sub-contracting former British and Israeli spies] We have two projects at the moment, which involve doing deep, deep, depth research on the opposition and providing source ... really damaging source material, that we can decide how to deploy in the course of the campaign. [from: Channel 4 exposé, March 2018] Show less «

[on disguises used by Cambridge Analytica] We can be students doing research projects attached to a university, we can be tourists, there's so many options we can look at. [from: Channel 4 exposé, March 2018] Show less «

We are not only the largest and most significant political consultancy in the world, but we have the most established track record. We're used to operating through different vehicles, in the shadows, and I look forward to building a very long-term and secretive relationship with you. [from: Channel 4 exposé, March 2018] Show less «

I'm quite a private person. I don't think it's necessarily in my best interests to share my life with other people. I'm sorry about that. But I'm just feeling uncomfortable about this. I don't think that I want to be the story. [The Canberra Times, July 21, 2017] Show less «

[on Cambridge Analytica's services for the Trump campaign] We did all the research, all the data, all the analytics, all the targeting, we ran all the digital campaign, the television campaign and our data informed all the strategy. [from: Channel 4 exposé, March 2018] Show less «

[on setting up sting operations to entrap politicians by offering bribes] We'll offer a large amount of money to the candidate, to finance his campaign in exchange for land for instance, we'll have the whole thing recorded, we'll blank out the face of our guy and we post it on the internet. [from: Channel 4 exposé, March 2018] Show less «

[on the House Intelligence Committee's now-ended investigation into Russian interference efforts] They're politicians; they're not technical. They don't understand how it works. [from: Channel 4 exposé, March 2018] Show less «

[on compromising political enemies of clients] Deep digging is interesting, but you know equally effective can be just to go and speak to the incumbents and to offer them a deal that's too good to be true and make sure that that's video recorded. (...) You know these sort of tactics are very effective, instantly having video evidence of corruption. [from: Channel 4 exposé, March 2018] Show less «

[using disinformation campaigns and 'fake news' for clients in elections] It sounds a dreadful thing to say, but these are things that don't necessarily need to be true as long as they're believed. [from: Channel 4 exposé, March 2018] Show less «

[on using Ukrainian prostitutes to entrap politicians] They are very beautiful. I find it works very well. [from: Channel 4 exposé, March 2018] Show less «

[on Cambridge Analytica's goal] It's all about understanding the motivations of the target audience and trying to understand at a very granular level why people might undertake a certain behaviour, whether that's joining a terrorist organisation or smoking cigarettes or eating fast food. (...) All we're trying to do is to make sure that you receive the most relevant communications; if you care about the Second Amendment, why do you want to be bombarded with leaflets on pro-choice? (...) We're a service provider and we're just trying to provide the best possible service for our clients. [The Canberra Times, July 21, 2017] Show less «